Deal & Kennedy Model

Models of organization culture: In the year 1982 Deal and Kennedy introduced the model of the cultures which are mentioned below. This model is seen by feedback and risk frequencies, in addition they also proposed the six elements which were interlocking each others and help to improve the organisation’s objectives. 1. History 2. Values and Beliefs 3. Rituals and Ceremonies 4. Stories 5. Heroic Figures 6. The Culture Network

a. TOUGH GUY MACHO CULTURE: - Where big risks are involved and individual performance are more focused over the team work like sports and advertising. However this culture is not for people who give result slowly, it is more connected with excitement rather then dullness. b. WORK HARD PLAY HARD CULTURE: - Least risk involved and quick feedback where people can focus on quantity of work like sales and restaurants. Also they use to work like a team to achieve the targets and keep the high level of energy. c. BET YOUR COMPANY CULTURE: - It includes slow feedback and high risk such as oil and gas and pharmaceutical company. Employees take few years to make the right decision and which should be the best one and values and beliefs are most important for this culture. d. PROCESS STRUCTURE: - In this type of culture people more focus on process rather on outcome, they take many year to analysis that the decision was wrong or correct. Due to weak feedback employees can not measure what way they are doing their work like banks and insurance company.